![]() ![]() Recently, McDonald’s, which has for years offered salads and other menu choices beyond the standard burger-and-fries fare, has faced more competition from rivals as they follow suit. Putting another type of cheese on another hamburger is probably not going to be driving a whole lot of incremental sales While McDonald’s has been focused on higher-margin beverages, it may now look to new snack and breakfast items, as well as lighter fare to draw Americans, he said. The explosion of drinks meant less food innovation, Goldin said. While urging customers to “Drinkcessorize” with ads, it forgot about food, Bob Goldin, executive vice president at Chicago-based researcher Technomic Inc., said in an interview. ![]() The fast-food chain has introduced different flavours of McCafe smoothies, chocolate-chip coffee drinks and frozen lemonade as it tried to steal Starbucks customers looking for a less expensive option. ![]() While McDonald’s has introduced new limited-time offers such as Chicken McBites, it has focused mainly on beverages during the last three years. In October, Thompson said that McDonald’s will have a “stronger new menu presence for 2013 than we have had in 2012.” Its last big hit was McCafe. McDonald’s has cited higher commodity, labor and occupancy costs for the margin decreases. 30 from 21.1% a year earlier and 22% in 2010, according to company filings. company-owned restaurant margin narrowed to 19.8% in the three months ended Sept. “You’re training your consumer to want to spend less and you’re compounding some margin pressures,” he said. Kelter said he’s “skeptical” that hyping the Dollar Menu will turn around same-store sales. This advertisement has not loaded yet, but your article continues below. ![]()
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